Content matters, especially with regard to direct marketing and bulk mail. It has to be right in order to reach customers – in both the literal and the metaphorical sense. Direct mailings are subject to formal regulations and cultural conventions, which may vary greatly from country to country. What is considered good and acceptable content in one region, might be deemed irrelevant or even offensive in a different area. Some postal operators actually require a sample of a direct mail item in order to examine its content and approve it. Only then the low-cost tariffs of direct injection can be applied.
swiss mail solutions performs thorough and trustworthy content verification for you.
We survey the content of your direct mailings to ensure that it is in agreement with local laws and regulations. In addition, we focus on subject matter and expression so as to prevent any cultural misunderstandings.