eCommerce trends for 2017- part 2

First blog post has featured one section of trends that are emerging in eCommerce during 2017. We have named fast delivery, mobile, online chat and personalization amongst top four trends which does not mean that other are not quite as important. Customer experience in that matter should be watched closely because competition is fighting to gain better customer recognition. There are hundreds of online shops and likewise competition is high due to which each business should emphasise its USP and concentrate to create the “wow” moment amongst its visitors and customers. Following four trends indicate what best in the business shops do, and how are they getting towards increasing sales. With the help of listing certain lists of action, any company could analyze their goal for this year and re-think about them based on well put explanation.

Multiple selling touchpoint 

Big brands have established themselves well enough in both offline and online market but they would like to close the gap. Bridging the gap between physical and online shopping is a big trend in ecommerce this year. By using ads companies show online shoppers product availability in nearby physical stores. With existence of apps it’s clear that retailers are now finding new ways to link both their bricks-and-mortar stores and ecommerce sites. It’s fair to assume that this year would serve to push this even further. This moves in both direction even if the company started as retailer they’d expand to online or pure-play will expand to have a pop-up shop or movable stand. It is incremental to be everywhere where the customer is and wants to shop, be it offline or online. Based on the fact that market is blooming customers are used to having the choice of choosing. Having said so, latest emerging trend within omnichannel community is click and collect. It is very popular delivery method right after “within a day delivery”. People in this way neglect waiting in the line for payment, yet, they directly come to appointed positions and pick up the order.

Loyalty programes

As retailers continue to compete to achieve the perfect ecommerce experience, experts believes the importance of customer loyalty and experience will come to the forefront. With such a vast amount of choice when shopping online many consumers state they would gladly switch brands for a coupon. Solution is customer loyalty as one thing that cannot be underestimated. Requesting enough information on the website provides an opportunity to create full customer profile with ability to approach an individual based on their taste and create emotional bond. The real winners when it comes to customer loyalty schemes will be the ones who capture information about their customers as they shop and use this information to offer highly personalised promotions and rewards.

Digital wallets

By the end of 2020,  9% of consumer spending will be through digital wallets or mobile payments. Wallet and cash payments will slowly fade into oblivion as digital wallets will gain prominence. Digital wallet apps that are avaialble on iOS and Android platforms will be adopted in large scale across all industries, most importantly in the eCommerce industry. eCommerce stores already have a practice for providing incentives, promo codes and offers for digital payments made by customers. This will further fuel the adoption of wallet-free payment modes.

Content marketing

e-Commerce companies may be in the business of selling merchandise, but those products, goods, or services might not be the initial draw for consumers (especially if those websites are in direct competition with larger retailers). People trust user-generated content 50% more than any other kind of media. So, if your client wants to draw traffic away from the competition, content creation may be one way to get a leg up on them.If you develop websites for e-retailers looking to expand their business this year, this is an especially important point to be aware of. Sure, you can optimize their product pages for search, but it’s just as important to equip WordPress with tools that will enable them to create content.

Social media platforms       

Integrations with social media platforms, whether that’s communication, data and product analysis, or direct purchasing, will become a lot more popular, especially as a means of communicating with customers (outside of just emails) and providing personalized support.“Messaging is becoming a more integral tool for business communications. Whether you’re coordinating your team, supporting customers, or selling directly through chat, it’s worth examining the role that these conversations can play to help grow your shop.” according to Shopify.


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